Sekri Valentin Zerrouk advised Le Paradis du Fruit on a strategic partnership with Groupe Bertrand
Sekri Valentin Zerrouk’s M&A department has advised Le Paradis du Fruit (DNA Paradis Group) on a strategic partnership with Bertrand Franchise, a subsidiary of Groupe Bertrand and the France’s leading restaurant franchisee.
The agreement also covers Hanoi Cà Phê, a Vietnamese canteen with 5 restaurants in Paris to date.
This strategic partnership has been concluded through the signing of “master franchise agreements” for the Le Paradis du Fruit and Hanoi Cà Phé brands, with a view to accelerating development and preparing for future acquisition of the brands by Bertrand Franchise.
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